Advertising Advanced vocabulary

Vocabulary list for advertising topic:

Biased/one sided -

Column -

e-zine - a magazine published only in electronic form on a computer network.

profanity -

slander - the action or crime of making a false spoken statement damaging to a person's reputation. he is suing the TV network for slander

incite - encourage or stir up (violent or unlawful behavior). the offense of inciting racial hatred

Sensationalist - presenting stories in a way that is intended to provoke public interest or excitement, at the expense of accuracy.

Commercials: an advert on tv or radio

Imagery: visual images

Tantalizing: something that creates desire and excitement

Live up to its hype: when something is as good as you expected it to be

Product placement: a practice in movies or tv shows when a product or its brand name appear on screen visibly in order to gain exposure

Celebrity endorsement: when a famous person advertises a product by saying he or she uses it

Grating: describes sounds that are annoying

Inclined to purchase: likely to buy

Potential customers: people who might possibly buy your product

Turn someone off: to make someone uninterested in something

Pop-ups: advertisements that suddenly appear on a computer or device screen.

Subconscious: the part of the brain that sees, hears or remembers things that you do not actively remember

Subliminal: describes something that can influence the subconscious mind without the conscious mind realizing it

Billboards: a large outdoor board, usually alongside large roads, used to display an ad

Flyer: a small paper advertising a product, business or event

Website traffic: the internet users who visit a website

Brand awareness: when customers recognize or remember a brand and its qualities

Jingle: music that accompanies commercials

Telemarketing: the marketing of good or services over the phone

Bombard: attack continuously

Buying power: the money someone has to buy things

Free-for-all: a situation with no rules, limits or restrictions

Impressionable: describes a person who is easily influenced

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